Has social media become your only source of marketing? Have you cast aside a formal marketing plan, and jumped 100% onto the “social media as marketing” bandwagon? If this sounds like you, let me ask you this: Do you have a social media strategy? It is vital to incorporate your social media activity into your [...]
Are you trying to figure out how to build your following and find your Twitter voice? Have you been tweeting for a while but you’ve been inconsistent? Are you working with a stagnant network? Have I got a few tips for you! Post unique content daily, as in not a retweet. Find interesting content on your own [...]
Are you using LinkedIn to build your brand and increase the visibility of your business? If not, you should be! Assuming you already have your basic profile complete, don’t you want to have a profile that commands attention and makes people want to connect? Of course you do! So here are five quick tips to round [...]
I’m so busy. I have too much going on. I’m doing it all. Have you heard your entrepreneur friends express these sentiments at some point? Are you one of them? Whomever invented the solopreneur term was reading your mind weren’t they? That pretty much describes your role in your business – you’re the CEO/ Marketing Manager/ Accountant/ Receptionist/ Coffee [...]
To pin or not pin, that is the business question… Welcome to the latest platform to make headlines, the wonderful world of Pinterest! It seems like everyone’s talking about it, and it seems as though everyone is pinning. It’s the latest and greatest social media tool, and this virtual pinboard social site is absolutely stunning. But wait a sec… hit [...]
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How many of you still don’t have a firm grasp on the latest Facebook timeline changes? How many of you haven’t customized some magnificent cover photo to brand your fan page? Even though the changes have been out for a while, there are plenty of people who don’t understand the new rules of Facebook, including [...]
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I have noticed there are lots of entrepreneurs that use “follow me” or “like my page” as their social media strategy. They’re offering zero in the way of engagement, fostering networking, conversation or interaction. Have you noticed this too? Does it drive you nuts? Or… are you one of the offenders? You don’t have to [...]
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Have you ever attended a networking event and run out of business cards? You reach into your pocket, wallet, briefcase, business card holder, or purse - and come up empty? How embarrassing! It doesn’t have to be awkward. Here’s a quick networking tip for you to use to make sure you never run out of business cards again. [...]
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From the very first time I heard Stiletto Woman Media CEO KL Wallace share her vision for the first live Stiletto Woman In Business Awards (aka SWIBA) event, I knew it was going to be stellar! I’m talking since DAY 1 this event was destined to become a life changing experience for anyone that participated and attended. [...]
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This post is a personal reflection. It’s off-topic from what you’re accustomed to seeing here, but I felt it important enough to share. I have a platform, and I need to use it. Keep reading and you’ll understand. I’ve been out of sorts for a little while now. Here’s why: One morning my hubby fell off [...]
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As an entrepreneur, networking is pretty much a 24 hour a day/365 days a year job. Once you leave the house, you’re “on” – even when you don’t feel like it. How can you promote your business as you go about the normal course of your day, without handing out business cards to random strangers [...]
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It’s been a month since I posted my word of the year DO. What a month it’s been! I’ve been making a lot of behind-the-scenes changes with my business, and I’ve been so busy that I’ve been neglecting blogging. That stinks! I’ve been busy working as a hybrid entrepreneur, working on strategic plans and building [...]
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Don’t worry, Google Alerts is listening for you. Google Alerts is one of those tools that the majority of us have heard of, many of us are using, some of us are pretty good at using, but not enough of us are using like we should be. Our past, present, and future customers are talking [...]
Continue reading »Has social media become your only source of marketing? Have you cast aside a formal marketing plan, and jumped 100% onto the “social media as marketing” bandwagon? If this sounds like you, let me ask you this: Do you have a social media strategy? It is vital to incorporate your social media activity into your [...]
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Entrepreneurs are traveling from all across the country to attend the 3rd Annual Stiletto Woman In Business Awards, aka SWIBA, being held in Atlanta, GA on March 17th. This year’s event is a one-day immersion of inspiration, strategy, and practicality in business. And it will be awesome! Did you get your ticket yet? SWIBA is an [...]
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We’re all using social media when we have an event to promote, go out and network, etc. But just like you should develop a strategy to promote your event using social media, you should also have a strategy when you attend a conference or popular event, and social media should be a part of that [...]
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I’m doing some research and I need some help. So who better to ask than you all? I’m looking to find your favorite business blogs. What blogs do you read on a daily or weekly basis? What blogs do you subscribe to, either via RSS or via email? What do you read to keep you [...]
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When you’re shopping, do you read customer testimonials? Do you look at those star ratings to help you decide whether or not you buy something? Sure you do! I think we can agree that we all use customer reviews of products and services on a regular basis. Testimonials on site like Yelp and Amazon play [...]
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I’ve been reading posts over the last few weeks about people selecting their word or words of the year. Are you familiar with this process? You select words to use as a baseline, guiding your actions as you work to meet your personal, professional and/or spiritual goals for the year. I’m not new to the [...]
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