Social Media Strategy

We’ll create a social media magic in Social Strategy Study Hall, to drive traffic to your website and clients to your business.

UNmarketing

Less theory and more action is what we’re doing in UNmarketing Study Hall, for ‘preneurs who don’t have a marketing department, are tired of wingin’ it with the free webinars and teleclasses, and are ready to go into 2015 with an ACTION PLAN they can actually use!

Blogging

Get your blog in shape in Blogging Study Hall, with a blog identity, an editorial calendar, and content strategy, to blog your way to a brand people will love!

Recent Blog Articles

Phisco Marketing is your small business resource for all things marketing, branding, social media, networking, plus everyday tips for entrepreneurs.

 

The Anatomy of an Optimized Web Page

+-*To optimize or not? Is it really a question? Not so much. In the digital era, it’s more of a to-do than a question. The real question for most entrepreneurs isn’t whether you should optimize your web pages, but rather, how in the h-e-doublehockeysticks are you supposed to do it?! Let’s start at the beginning. What […]

Finding an Online Community for Women in Business

+-*As a businesswoman, it’s very important to have a good support network.  You need fellow businesswomen to share experiences and tips with.  You need women who are in fields related to yours to ask questions.  The sense of community provided by a group of businesswomen can help see you through the tough times. But finding […]

5 Ways to Use Social Media to Build Your Email List

+-*Are you using social media to get more visibility for your business? Are you using email marketing to turn interested prospects into buyers? Have you integrated social media into your email list building efforts? If not, you are missing out on a huge opportunity to promote your business! Social media presents an opportunity to build your […]

How to Use Social Media to Build Your Credibility

+-*Do you have visions of building a loyal community of social media fans? Do you want to sit behind your laptop and build a virtual empire? Have you figured out how to go about using social media to prove you know your stuff? That you’re an expert in your field? Social media is an incredibly powerful marketing […]

Use Your Expertise To Build An Ebook Empire

+-*While there are many ways to build a business online, building your own eBook empire is one method that creates long-term residual income that’s truly an automated “set and forget” system. Of course eBooks provide many perks up front.   The Perks of Building an eBook Empire You don’t have to stock any inventory. You can […]

The Difference Between Long Tail Keywords and Short Tail Keywords

+-*What do tails have to do with blogging? As it turns out, quite a bit!  Long tail is a big ol buzzword in marketing that many non-marketing people don’t understand. The term “Long Tail” was initially coined in 2004 by Chris Anderson in an article in Wired magazine.  The term was initially used to describe […]

How To Increase Your Blog Traffic Using Keyword Phrases

+-*While there are still many bloggers who just blog because they like to write and express their ideas online, most people want someone to read it. If you want someone to read your blog, you need traffic. And you don’t just want a little traffic, you want as many people as possible to share your […]

I’m Miss Kemya, Marketing Strategist, Blogger, WAHM and More…

+-*This is my first time joining the Ultimate Blog Challenge, so I’m super excited! Today’s post is an introduction to me and all my splendor! Oooo, isn’t she humble…why yes, yes I am! It’s Day One of the Ultimate Blog Challenge, <hashtag #blogboost>, and today’s post will tell you a bit more about me, who I […]

How to Perform A Website Content Audit

+-*How much time do you invest in creating your website content? Whether it’s your about page, your sales pages, or your blog, I think we can agree that content creation is a time-consuming endeavor. So you create all this fantastic content, publish it on your website, share it on social media, then what? Have you ever […]

Kindle Book: I’m On Social Media, Now What Do I Say?

+-*I’m On Social Media, Now What Do I Say? A Comprehensive Content and Engagement Strategy Guide for Entrepreneurs Have you had enough of those social media books that touch the surface of a content strategy, but don’t give enough details for you to actually figure it all out? Are you using social media specifically for business, and not seeing […]

Teleclass March 18: Social Media Marketing for Entrepreneurs

+-*3 Common Mistakes Small Business Owners Make That Keep Them Confused and Overwhelmed With Social Media Marketing free teleclass Wednesday, March 18, 2015 If you are a small business owner managing your own social media channels, I have 3 questions for you: 1. Are you as active as you would like to be on social media? 2. Do you […]

How to Use Pinterest for Profit and Promotion

+-*Pinterest may have started out as a place for women to share product images, but its meteoric rise as a social network makes it a great place for businesses too. Think of it as a place to share ideas in a visual way and be creative about how you can use Pinterest for profit from […]

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Social Media Marketing Tips for Introverts

+-*If you’re a natural introvert, there’s no reason at all to shy away from social media. Don’t let the word ‘social’ throw you. Social media sites offer a great platform for introverts to be social on their own terms. You get to interact with other, but keep control at the same time. Many people are […]

Nine Great Ways to Turn Your Facebook Fans Into Customers

+-*Facebook is a great way to promote your business as it allows you the opportunity to reach billions of people with the click of a button. The goal of any business is to make money. If you’re spending time on social media you have to convert your fans into customers. This isn’t as difficult as […]

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How to Increase Your Productivity When You Create Your Own Schedule

+-*Time management is one of the biggest challenges today’s workers face. New technologies have given us more freedom to have flexible schedules, while at the same time providing many more opportunities to slack off. This creates even greater challenges for people who work from home, especially entrepreneurs who don’t have to technically ‘report in’ to anyone […]

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Email Marketing: How to Balance Selling and Relationship Building

+-*Email marketing is tricky. Too much selling and you lose your subscriber’s interest. Not enough selling and your income will suffer. How do you know what the right balance is and how can you achieve it? Let’s take a quick look. Generally speaking, the bulk of your email messages, roughly 80% to 90% of them, […]

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Get More Click Throughs: How to Convert Readers Into Buyers

+-*The days of just “buy now” buttons are way past over. Now you have an entire audience that is more savvy, more educated, and has their BS meters up to full power. So how do we increase your click through rate? In order to get people from reading to buying, you’re going to have to […]

Best Social Media Image Dimensions Cheat Sheet

+-*It’s no secret that our favorite social media platforms are competing for our attention. As such, each likes to make changes that send many folks into a frenzy. The most cumbersome of these changes for most (myself included) is usually the image size tweaks. Keeping up with social media image sizes is starting to become a […]

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How to Increase Productivity and Avoid the Social Media Sink Hole

+-*Do you find yourself using social media for hours and hours a day, without a plan? Or, do you throw your hands up in frustration over your lack of time for using social media, yet you understand the potential power of social networking and what it can do for your business? Are you in need […]

Turn Up the Volume On Your Website Copy

+-*There are a lot of things to know about effective copywriting. I am by no means and English teacher, nor is copywriting my forte. However, if you’re a decent writer, you can learn how to become an even more effective writer by following a few copywriting rules, particularly as they pertain to selling online. Ten Do’s […]

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Why Email Marketing is Important for Business

+-*This is possibly the most important post I’ve published about why email marketing is important for business. Let’s get right into it, shall we? Facebook, Twitter and other social media outlets have certainly become important avenues for online marketing campaigns, but good old fashioned email marketing still holds a great deal of value for organizations and businesses […]

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How to Make It Through Emotional Days In Your Business

+-*Business and emotions don’t really seem to mix very well. But as emotions are a daily part of our lives, short of becoming robotic, you may be faced with the two intermingling at some point in your career. And as an entrepreneur, you may face emotional rollercoaster days more often than you ever expected! With […]

Three Key Website Elements That Impact Every Brand

+-*If you’re running a business in today’s economy, whether it be big or small, you need a website. Gone are the days where you could just get by on word of mouth or hopes that someone might find you in the telephone book. In today’s digital age, search engines on the internet are the modern […]

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Questions To Ponder Before You Write Content For Social Media

+-*When writing copy for different platforms, it’s important to take into consideration the culture of the social media network as well as your audience. Writing for Social Media The standards for email copy, website copy, and social media copy are different and there are things you should think about before you write the copy. Not […]

Creative Ways Your Business Can Use Twitter Every Day

+-*Microblogging sites are a great way to get more attention for your business. They’re easy to use, and they force you to keep your message short, sweet, and to the point. So what is a microblogging site? A microblog is a site like Twitter or Tumblr that acts as a social media site which allows you […]

Building A Brand: Why A Single Concept May Be All You Need

+-*It’s an entrepreneur’s dream: coming up with a single idea and hitting on an entire business. But once you have the idea, how do you bring it to fruition? What’s more, how do you make people understand your vision enough to be successful? Ideas versus Brands Anyone can have an idea, the difference of a […]

The Best Ways to Connect With These Popular Types of Social Media Followers

+-*When you’re posting on social media, do you have a specific viewer in mind? Are you looking for a response from your raving fans? Or are you trying to lure the quiet lurker out of her  shell? This handy infographic sheds light on the seven most popular types of social media fans, and how they affect your […]

These Facebook Posts Are Guaranteed to Get A Response

+-*Facebook is a social media behemoth. Without a doubt it’s (arguably) the most popular social networking site in the world, and it’s managed to get billions of people hooked on the platform. There are many different kinds of Facebook posts but here we’re going to look at Facebook posts that will engage people. Let’s face […]

Easy Ways to Make Your Small Business Stand Out From the Crowd

+-*When it comes to starting a business it’s certainly a challenge. Getting your feet off the ground and establishing your brand is no easy task, but it’s not impossible either. In order to get some attention in the business world you need to think out of the box and find ways to set your business […]

An Info-Marketer’s Guide to Cashing In on the Busy Holiday Season

+-*If you sell digital products, you can profit during the busy holiday shopping season too! The holiday season, whether you celebrate Christmas, Hanukkah, Kwanzaa or some other form, is filled with people buying and giving gifts. Most retailers of tangible products find this to be their busiest, often most profitable time of the year. But […]

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    Thanks for stopping by, Miss Kemya

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