Social Media Strategy

We’ll create a social media magic in Social Strategy Study Hall, to drive traffic to your website and clients to your business.

UNmarketing

Less theory and more action is what we’re doing in UNmarketing Study Hall, for ‘preneurs who don’t have a marketing department, are tired of wingin’ it with the free webinars and teleclasses, and are ready to go into 2015 with an ACTION PLAN they can actually use!

Blogging

Get your blog in shape in Blogging Study Hall, with a blog identity, an editorial calendar, and content strategy, to blog your way to a brand people will love!

Recent Blog Articles

Phisco Marketing is your small business resource for all things marketing, branding, social media, networking, plus everyday tips for entrepreneurs.

 

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How to Increase Your Productivity When You Create Your Own Schedule

Time management is one of the biggest challenges today’s workers face. New technologies have given us more freedom to have flexible schedules, while at the same time providing many more opportunities to slack off. This creates even greater challenges for people who work from home, especially entrepreneurs who don’t have to technically ‘report in’ to anyone […]

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Email Marketing: How to Balance Selling and Relationship Building

Email marketing is tricky. Too much selling and you lose your subscriber’s interest. Not enough selling and your income will suffer. How do you know what the right balance is and how can you achieve it? Let’s take a quick look. Generally speaking, the bulk of your email messages, roughly 80% to 90% of them, […]

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Get More Click Throughs: How to Convert Readers Into Buyers

The days of just “buy now” buttons are way past over. Now you have an entire audience that is more savvy, more educated, and has their BS meters up to full power. So how do we increase your click through rate? In order to get people from reading to buying, you’re going to have to […]

Best Social Media Image Dimensions Cheat Sheet

It’s no secret that our favorite social media platforms are competing for our attention. As such, each likes to make changes that send many folks into a frenzy. The most cumbersome of these changes for most (myself included) is usually the image size tweaks. Keeping up with social media image sizes is starting to become a […]

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How to Increase Productivity and Avoid the Social Media Sink Hole

Do you find yourself using social media for hours and hours a day, without a plan? Or, do you throw your hands up in frustration over your lack of time for using social media, yet you understand the potential power of social networking and what it can do for your business? Are you in need […]

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Turn Up the Volume On Your Website Copy

There are a lot of things to know about effective copywriting. I am by no means and English teacher, nor is copywriting my forte. However, if you’re a decent writer, you can learn how to become an even more effective writer by following a few copywriting rules, particularly as they pertain to selling online. These are […]

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Why Email Marketing is Important for Business

This is possibly the most important post I’ve published about why email marketing is important for business. Let’s get right into it, shall we? Facebook, Twitter and other social media outlets have certainly become important avenues for online marketing campaigns, but good old fashioned email marketing still holds a great deal of value for organizations and businesses […]

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How to Make It Through Emotional Days In Your Business

Business and emotions don’t really seem to mix very well. But as emotions are a daily part of our lives, short of becoming robotic, you may be faced with the two intermingling at some point in your career. And as an entrepreneur, you may face emotional rollercoaster days more often than you ever expected! With […]

Three Key Website Elements That Impact Every Brand

If you’re running a business in today’s economy, whether it be big or small, you need a website. Gone are the days where you could just get by on word of mouth or hopes that someone might find you in the telephone book. In today’s digital age, search engines on the internet are the modern […]

Questions To Ponder Before You Write Content For Social Media

When writing copy for different platforms, it’s important to take into consideration the culture of the social media network as well as your audience. Writing for Social Media The standards for email copy, website copy, and social media copy are different and there are things you should think about before you write the copy. Not […]

Creative Ways Your Business Can Use Twitter Every Day

Microblogging sites are a great way to get more attention for your business. They’re easy to use, and they force you to keep your message short, sweet, and to the point. So what is a microblogging site? A microblog is a site like Twitter or Tumblr that acts as a social media site which allows you […]

Building A Brand: Why A Single Concept May Be All You Need

It’s an entrepreneur’s dream: coming up with a single idea and hitting on an entire business. But once you have the idea, how do you bring it to fruition? What’s more, how do you make people understand your vision enough to be successful? Ideas versus Brands Anyone can have an idea, the difference of a […]

The Best Ways to Connect With These Popular Types of Social Media Followers

When you’re posting on social media, do you have a specific viewer in mind? Are you looking for a response from your raving fans? Or are you trying to lure the quiet lurker out of her  shell? This handy infographic sheds light on the seven most popular types of social media fans, and how they affect your […]

These Facebook Posts Are Guaranteed to Get A Response

Facebook is a social media behemoth. Without a doubt it’s (arguably) the most popular social networking site in the world, and it’s managed to get billions of people hooked on the platform. There are many different kinds of Facebook posts but here we’re going to look at Facebook posts that will engage people. Let’s face […]

Easy Ways to Make Your Small Business Stand Out From the Crowd

When it comes to starting a business it’s certainly a challenge. Getting your feet off the ground and establishing your brand is no easy task, but it’s not impossible either. In order to get some attention in the business world you need to think out of the box and find ways to set your business […]

An Info-Marketer’s Guide to Cashing In on the Busy Holiday Season

If you sell digital products, you can profit during the busy holiday shopping season too! The holiday season, whether you celebrate Christmas, Hanukkah, Kwanzaa or some other form, is filled with people buying and giving gifts. Most retailers of tangible products find this to be their busiest, often most profitable time of the year. But […]

How to Amplify Any Online Content [Infographic]

You’ve crafted the perfect marketing content. It’s creative, clever, and you’re sure that your audience will love it. But, for some reason it hasn’t gotten the likes or shares that you expected and no ones seems to be paying attention. Is the content not as good as you thought, or worse, are people just not […]

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The Top Five Problems Small Businesses Face and How to Overcome Them

There’s nothing easy about starting your own business. The road to success is a bumpy one indeed and you’re sure to encounter some problems along the way. There’s no need to worry, however, because every problem has a solution. Just like anything else, building your business is a process that takes a lot of work. […]

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