Ever been puzzled by this little orange symbol that appears on blogs and websites?

And why should your business be using RSS feed anyway?

If you are in business of any kind, here’s 3 quick tips for using RSS feed to subscribe to websites and blogs to help your business.

1. It provides one neat place to keep track of updated content from your favorite sites. No more surfing individual sites for content. aka time-saver

2. Makes industry research a much simpler task. Keep up on trending topics by following the leading sites, experts and authorities in your industry. aka easy-research

3. Your clients/potential clients can subscribe to your updates if you give them the RSS feed option. Not everyone wants to share their email address to receive your newsletters. But they still want to keep up with your content. aka non-intrusive

BONUS TIP:  Site owners can see subscribers, so think beyond the basic orange button. Think synergy, sales, and relationship building. If you have the RSS feed option on your site, you may be building a potential client base without realizing it. Think about it: there’s a reason I’m subscribing to your site.

Readers, how do you use RSS for your business? Do tell!

Ciao,
Miss Kemya

PS – Have you clicked the button to subscribe to this blog? What are you waiting for?