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H is for Hire Help And Give Yourself A Pink Slip
As an entrepreneur making your way to the big time, bright lights, fortune and fame, you will face the challenge of trying to do everything yourself. Some entrepreneurs have this notion where they think they’re too small to hire help they so desperately need. Others think they’re not making enough money to outsource work, even though they have clients and stay busy. Still there are those entrepreneurs that lack a certain ability and would rather stumble along with a do-it-yourself approach to every nuance of their business instead of...
read moreG is for Google Tools Every Entrepreneur Should Use
Google has a goldmine of resources that just about any entrepreneur can use. We’re all familiar with Google search and Google Apps for business, but there are a ton of tools and resources provided by Google that you may not be familiar with. Google provides a host of resources to help you market your business, for FREE! Here are three of those tools you can use for free to help market your business. Google Trends Google Trends helps businesses choose an advertising strategy that resonates with your target audience. You can use Google...
read moreAlternatives to Google Reader and Options For Your Blog RSS
Most people have heard by now that Google Reader is going bye-bye. If not, consider yourself just informed. As of July 1, 2013, Google Reader will no longer be around. Bummer, I loved Google Reader. As I am often asked what I’m using or doing when it comes to digital changes, I figured, why not write this quick post to answer the question? I know tons of people have written posts regarding Google Reader alternatives. In an effort to save you as much trouble (and research) as I can, I’ve provided a few...
read moreEmail Marketing Is Alive And Well [Infographic]
![Email Marketing Is Alive And Well [Infographic]](http://phiscomarketing.com/wp-content/uploads/et_temp/Email-marketing-best-practices-671675_184x184.jpg)
Do you still read emails? Of course you do, and so do I! And I bet your current and future customer still read emails too. So don’t forgo email marketing just yet! Don’t believe the hype… Email marketing is not dead Email marketing, when integrated with your online and offline marketing initiatives, can greatly impact your business because people are specifically asking for your offers. This infographic, created by the good folks over at LeadPages, gives a great overview of email marketing best practices, along with some...
read moreF is for Face Your Fear And Do It Anyway
Fear is empowering, fear is good, fear is a state of mind. Embrace your fears! I often think we set up ourselves up to fail by simply being fearful. It doesn’t matter what your fear is, it could be fear of cold calling a prospect, fear of speaking in front of an audience, fear of raising your prices, or a fear of offering a new product or service. Have you experienced any of these fears? We have a fear of something new, and we either chicken out and never try it, or we’re so nervous about it that we fumble along, fail, and then chide...
read moreE is for Everyone Is Not Your Ideal Client
Everyone is not a target market strategy. If someone asked you to describe your ideal client, what would your description consist of, beyond the typical demographics? What do they do during the course of the day – where do they eat lunch, where do they buy groceries? Where are they going to find your product or service? Are they talking about your industry, are they seeking information about your products and services to make an informed buying decision? Better yet, are you meeting them where they are to actively engage in the...
read moreD is for Dates and Deadlines
Dates and deadlines, two necessities in a hectic world. As entrepreneurs, we need to schedule our time for everything, after all, there’s always something ELSE to be done. Do you schedule time to work on your blog, return client phone calls, and market your business, just as you schedule your kid’s doctor appointments and vacation time? I don’t mean theoretically schedule time, I mean use a calendar, pick a date, and block out enough time to get stuff done. Create deadlines for launching that new product, updating your website, or...
read moreYour Monthly Plan to Secure Social Media Success [Infographic]
![Your Monthly Plan to Secure Social Media Success [Infographic]](http://phiscomarketing.com/wp-content/uploads/et_temp/Intuit_2013_SocialRoadMap-590x2269-1140473_184x184.png)
What entrepreneur doesn’t have social media on the brain this year? I know, I know… your’e exhausted just thinking about all the different platforms, what to say, when to say it. Believe me, I hear you and yes it can feel too overwhelming… if you don’t have a plan. What you need is a plan to manage your social media presence. This infographic lays out a great, easy to follow plan for the entire year! WARNING: If you continue reading, you will learn too much to turn back. Following this plan from the beginning...
read moreC is for Content Marketing Strategy
Great content means nothing if your target audience can’t find it. According to the Content Marketing Institute, “content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.” No matter what industry you’re in, you have content to curate and share. You have a wealth of content at your fingertips, ready to be repurposed, including your website, blog, newsletter, images, videos,...
read moreTwitter Chat with SWIBA Awards Founder Tuesday 2-19-13
UPDATED: Our SWIBA Twitter Chat was fast paced, high energy and total fun! Take a look at the highlights! PS – if you can’t read the text, click the image to enlarge it. We’re tweeting with the Founder of the Stiletto Woman In Business Awards and Stiletto Woman Media on Tuesday, 2/19/13. Have questions about the SWIBA Awards? Get ‘em answered! The SWIBA Awards take place on March 16, 2013 in Atlanta, GA. Get your SWIBA ticket here. Learn more about the Stiletto Woman In Business Awards Meet the...
read moreB is for Branding Matters
Whether you’re a little fish or a big shark in your industry, branding matters. Have you consciously defined your brand? Go beyond fancy fonts and colorful websites, think about content and substance. What do you want your audience to think of when they see your name or your company’s name? Is your social media engagement an accurate reflection of the image you want to convey? When people visit your website, what impression do they get? Is your brand consistently represented in your daily communication and business practices? What...
read moreSocial Media is the New Word of Mouth Marketing
I come across many businesses that still rely almost exclusively on word of mouth marketing to drive their business growth, sans social media. I didn’t realize just how many businesses still refuse to embrace social media! I’m not knocking these businesses, because that wouldn’t be politically correct. However, I do subscribe to the “if you leave your marketing to chance you’re leaving your mortgage payments to chance” school of thought. Why? New crops of entrepreneurs and start-ups are being introduced to the world in...
read moreA is for Accountability Systems
Introducing the first post in the Alphabet Soup for Entrepreneurs series , enjoy! As entrepreneurs we often get so bogged down in minutia that we lose sight of our long-term goals. How do you keep yourself on track and accountable for your personal and professional goals? Do you have an accountability system in place? If not, I recommend you set up a weekly check-in plan, even if it’s with yourself. Post your long-term goals somewhere easily visible and make sure your daily activities support your long-term goals. Accountability partners...
read moreThe Super Bowl Is My Billion Dollar Event Marketing Tutor
We’re all familiar with the marketing machine that is the Super Bowl. Have you ever considered taking a page out of the big Super Bowl marketing playbook, scaling it back, and adapting it to your own event marketing practices? These companies spend billions of dollars for agencies to create and execute all these clever ideas. All these ideas are part of their overall event marketing strategy. Remember, the Super Bowl, for all the hype, is still a sporting event. It’s more than worth the evening spent watching the Super Bowl to get a...
read moreNo More Excuses: Do It, Delegate It, or Ditch It
As a solopreneur/micro business owner, you usually have to wear too many hats. Well no more, it’s time to take some of those hats off! This is for all of you that have brilliant ideas, all of you that take on too many responsibilities, say yes far too often, micro manage every task, or worse, complete every task on your own, and every one of you (excuse me, us) that needs to make a dramatic shift in the way we go about our business! Here’s my plan of attack to deal with every single goal, opportunity and task that I face. This plan...
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