Email Marketing Is Alive And Well [Infographi...

March 22, 2013 by

Do you still read emails? Of course you do, and so do I! And I bet your current and future customer still read emails too. So...

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C is for Content Marketing Strategy

February 21, 2013 by

Great content means nothing if your target audience can’t find it. According to the Content Marketing Institute, “content...

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The Super Bowl Is My Billion Dollar Event Mar...

February 1, 2013 by

We’re all familiar with the marketing machine that is the Super Bowl. Have you ever considered taking a page out of the big Super...

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Year In Review: My 5 Most Popular Posts of 20...

December 28, 2012 by

What an interesting year 2012 has proven to be! As I celebrated my first year in blogging and worked toward making my second...

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Your Sales Offer Isn’t Special If Your ...

September 28, 2012 by

Do you join mailing lists from big box companies to catch their latest sales alerts? Do you subscribe to service providers to keep up...

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The Value of Testimonials: Go Beyond “Great J...

January 31, 2012 by

When you’re shopping, do you read customer testimonials? Do you look at those star ratings to help you decide whether or not you buy...

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Where Are Your Future Customers?

December 27, 2011 by

Sounds like a simple enough question doesn’t it? But, can you answer the question? Let’s ask this another way. Where do your...

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5 Factors to Consider Before You Pay For A Pr...

December 20, 2011 by

We’ve spent a little time talking about professional memberships. In the first post, we talked about building your network with...

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5 Easy Ways to Maximize Your Membership Dolla...

December 1, 2011 by

In the previous post, I started you on the path of building your network with professional memberships. Next, I want to tackle the...

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Build Your Network With Professional Membersh...

November 28, 2011 by

Membership in professional organizations offer a HUGE opportunity to network and build connections. Yes, you most likely pay a...

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