Which social media platforms should you use? Now you know I’m not going to say all of them! But I am curious, which platforms are you using? More importantly, are you using them all effectively, or do you have a mix of profiles that aren’t really working for your business? Consider these factors as you join social media platforms: how often [...]
Continue reading »How Much Time Does That Meeting Really Take?
What is time to an entrepreneur? Time is a precious resource, much like cash dollars. As you go about building your business, I know you participate in your share of meetings. To what do you charge your meeting time to? If it’s for a current client, that’s part of the cost of doing work for [...]
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Category: Operations |
Tags: time management, time management for solopreneurs, time vs cost when networking
5 Easy Ways to Maximize Your Membership Dollars
In the previous post, I started you on the path of building your network with professional memberships. Next, I want to tackle the benefits of such memberships and affiliations. If you’re not yet a member of any professional organizations, think of this post as an overview of the benefits you can reap. If you’re already a [...]
Continue reading »Build Your Network With Professional Memberships
Professional organizations offer a HUGE opportunity to network and build connections. Yes, you most likely pay a membership fee, but this is a necessary marketing expense as you build your business. When researching organizations to join, think about the benefits you will receive from your membership. Sure, lots of organizations host monthly meetings, and in [...]
Continue reading »A Quick 5 Point Checkup For Your Website
When is the last time you reviewed your website? Not just for aesthetic purposes, but I’m talking about the actual content? Of course you spell check every single time you post something on your website, but what if you didn’t catch a particular spelling or grammatical error? Are you certain all your links are working [...]
Continue reading »Interview: Social Media With Females With A Mission
Have you heard? I was recently featured as a guest on Females With A Mission Blog Talk Radio program, where we discussed the do’s and don’ts of social media. Here’s a snippet of the social media items and tips we discussed: Figure out your reason for joining a social media platform before you join. Next, take [...]
Continue reading »Don’t Go Broke Being The World’s Best Kept Secret
If a tree falls in the woods and nobody hears it, does it make a sound? I don’t know! If you have a great product or offer a fantastic service and no one knows about it, does it make a difference? Hmmm… Do you see where I’m going with this? If you have a great [...]
Continue reading »Busy Is Not A Synonym For Productive
I’m so busy. I have too much going on. I’m doing it all. Have you heard your entrepreneur friends express these sentiments at some point? Are you one of them? Whomever invented the solopreneur term was reading your mind weren’t they? That pretty much describes your role in your business – you’re the CEO/ Marketing Manager/ Accountant/ Receptionist/ Coffee [...]
Continue reading »Social Media Tips To Promote Your Live Event
You’re having an event and you want to use social media exclusively to promote the heck out of it? You have plenty of local friends and fans you engage with daily, so surely they will come to support you in person at your event right? Not so fast… Here’s what I urge you to remember when you’re [...]
Continue reading »Event Vendors Need A Promotional Strategy
The holiday season is upon us, and many people host one-stop shopping events. For those of you in product-based businesses, this is most likely a busy season for you in terms of sales. The holiday season presents an abundance of opportunities for you to buy a vendor space and sell your wares. You spend extra money and [...]
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Category: Marketing Strategy, Networking |
Tags: decide which events to attend, event planning, event promotions
Is the Title “Published Author” In Your Future?
How many of you want to write a book? There are so many of us (myself included) that have the title of “Published Author” dancing around in our heads. What are you waiting for? Is it finances, work, family, outside commitments, etc? You know, LIFE. Well don’t let this deter you from your pursuit of [...]
Continue reading »Why Is Your Business In A Rut?
Recently I have either spoken with or read about business owners that are suspending their businesses or feel like they’re in a rut. Why are you in a rut? Are you in a rut because you’re spending so much time marketing on social media, and you’re not getting sales? Hmmm… have you learned how to create and execute [...]
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Category: Marketing Tools, Networking |
Tags: characteristics of successful entrepreneurs, my business is in a rut
Is Your Brand Strategy Effective?
Consider these 2 scenarios Scenario A Your brand strategy is at its best: Prospects and customers know exactly what you deliver. It’s easy to begin conversations with new prospects because they quickly and easily understand what you stand for. You close deals more quickly because your prospects’ experience with you supports everything you say. You [...]
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Category: Branding |
Tags: branding communication, branding strategy, branding tips, elements of a brand
First Things First – Content Strategy Before Social Strategy
This is a guest post from Patricia Redsicker, Principal at WordView Editing. At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends. The question marketers must ask themselves is: “What makes my brand so [...]
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