Has social media become your only source of marketing? Have you cast aside a formal marketing plan, and jumped 100% onto the “social media as marketing” bandwagon? If this sounds like you, let me ask you this: Do you have a social media strategy? It is vital to incorporate your social media activity into your [...]
Are you trying to figure out how to build your following and find your Twitter voice? Have you been tweeting for a while but you’ve been inconsistent? Are you working with a stagnant network? Have I got a few tips for you! Post unique content daily, as in not a retweet. Find interesting content on your own [...]
Are you using LinkedIn to build your brand and increase the visibility of your business? If not, you should be! Assuming you already have your basic profile complete, don’t you want to have a profile that commands attention and makes people want to connect? Of course you do! So here are five quick tips to round [...]
I’m so busy. I have too much going on. I’m doing it all. Have you heard your entrepreneur friends express these sentiments at some point? Are you one of them? Whomever invented the solopreneur term was reading your mind weren’t they? That pretty much describes your role in your business – you’re the CEO/ Marketing Manager/ Accountant/ Receptionist/ Coffee [...]
Let me start by saying I know plenty of Twitter users who automate their tweets. I have no problem with this whatsoever. I do the same thing. However, some people schedule most, if not all, of their tweets. Here’s where the problem comes in. You Can’t Schedule All of Your Tweets Because… Your scheduled tweet [...]
Continue reading »So far, we’ve looked at several tips to build your Twitter strategy. First we used 10 Quick Twitter Tips to get you on the right track to building a Twitter profile and network. Next, we learned a few easy ways to build your Twitter following. So here’s my thought: Instead of providing more tips of [...]
Continue reading »Are you trying to figure out how to build your following and find your Twitter voice? Have you been tweeting for a while but you’ve been inconsistent? Are you working with a stagnant network? Have I got a few tips for you! Post unique content daily, as in not a retweet. Find interesting content on your own [...]
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Has your mode of operation become predictable and lackluster? When is the last time you tried a different way of doing things? I don’t mean drastic changes, I mean little tweaks in the way you do seemingly ordinary tasks. Take the blah out of your day. Daily tasks don’t have to be mundane. Finding new [...]
Continue reading »Are you using LinkedIn to build your brand and increase the visibility of your business? If not, you should be! Assuming you already have your basic profile complete, don’t you want to have a profile that commands attention and makes people want to connect? Of course you do! So here are five quick tips to round [...]
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Sounds like a simple enough question doesn’t it? But, can you answer the question? Let’s ask this another way. Where do your prospective customers go to find your product or service? Are they going to a brick and mortar store? Are they asking their peers? Are they mimicking the choices of their competitors? Are they performing online [...]
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For those of you that don’t know, a QR code is a quick response code that is primarily used to direct people to a particular web page. You can use any number of sites to generate the code. Most are free; some are paid if you want a fancier looking QR code. You provide the [...]
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We’ve spent a little time talking about professional memberships. In the first post, we talked about building your network with professional memberships. Next, we detailed five easy ways to maximize your membership dollars. What’s left? We need to tackle the most critical question of all: how to decide which professional organizations to join? You may use [...]
Continue reading »Which social media platforms should you use? Now you know I’m not going to say all of them! But I am curious, which platforms are you using? More importantly, are you using them all effectively, or do you have a mix of profiles that aren’t really working for your business? Consider these factors as you join social media platforms: how often [...]
Continue reading »What is time to an entrepreneur? Time is a precious resource, much like cash dollars. As you go about building your business, I know you participate in your share of meetings. To what do you charge your meeting time to? If it’s for a current client, that’s part of the cost of doing work for [...]
Continue reading »In the previous post, I started you on the path of building your network with professional memberships. Next, I want to tackle the benefits of such memberships and affiliations. If you’re not yet a member of any professional organizations, think of this post as an overview of the benefits you can reap. If you’re already a [...]
Continue reading »Professional organizations offer a HUGE opportunity to network and build connections. Yes, you most likely pay a membership fee, but this is a necessary marketing expense as you build your business. When researching organizations to join, think about the benefits you will receive from your membership. Sure, lots of organizations host monthly meetings, and in [...]
Continue reading »When is the last time you reviewed your website? Not just for aesthetic purposes, but I’m talking about the actual content? Of course you spell check every single time you post something on your website, but what if you didn’t catch a particular spelling or grammatical error? Are you certain all your links are working [...]
Continue reading »Have you heard? I was recently featured as a guest on Females With A Mission Blog Talk Radio program, where we discussed the do’s and don’ts of social media. Here’s a snippet of the social media items and tips we discussed: Figure out your reason for joining a social media platform before you join. Next, take [...]
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If a tree falls in the woods and nobody hears it, does it make a sound? I don’t know! If you have a great product or offer a fantastic service and no one knows about it, does it make a difference? Hmmm… Do you see where I’m going with this? If you have a great [...]
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