Tag Archive for develop a twitter strategy

Miss Kemya | January 19, 2012
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Automated Tweets Can Stunt Your Growth

Let me start by saying I know plenty of Twitter users who automate their tweets. I have no problem with this whatsoever. I do the same thing. However, some people schedule most, if not all, of their tweets. Here’s where the problem comes in.

You Can’t Schedule All of Your Tweets Because…

  1. Your scheduled tweet may refer to something that is no longer being discussed. Time moves fast on Twitter. Our attention spans are fleeting. For example, I’ve seen people retweet an event that has already passed. That’s a clear giveaway that your tweet was scheduled.
  2. Your tweets should be engaging. Not simply a “click this” or a simple “RT”. You should be commenting on tweets, asking questions, responding to retweets, @replies and comments. If you are doing this in a timely manner, you can’t possibly schedule all your tweets.
  3. You will miss the live interaction. If you are not engaging in live conversations, you’re missing the whole point of Twitter. Which means your Twitter strategy needs some CPR or you’re doomed to stagnant growth. That just stinks!

Having a presence on Twitter requires more than tweeting and retweeting links. It requires interactions, live conversations, and, if you’re on Twitter for business, it requires a STRATEGY.

Moral of the story: Social media is not a set-it-and-forget-it marketing tool. Scheduling posts is fine, most of us schedule posts. But you must keep up that live connection, that live conversation to successfully build your social media strategy. The same goes for Facebook, LinkedIn, Google+… you get the idea.

If you are a scheduling offender, try this approach. Make time to go live daily and often, and you should see a noticeable difference in the quality of your interactions with your social media friends.

Ciao,
Miss Kemya

How’s your Twitter savvy? Could you use a few tips to build your Twitter presence? Have I got an event for you! Visit my fanpage at http://www.facebook.com/PhiscoMarketing and “like” the page. Then click the “Events” tab and attend “Get Twitter Savvy NOW!” happening Thursday Jan 19th at 8pm ET. See ya there!

Category: Social Media Platforms, Social Media Strategy, Twitter | Tags: , ,
Miss Kemya | January 16, 2012
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7 Mistakes Twitter Users Should Avoid

So far, we’ve looked at several tips to build your Twitter strategy. First we used 10 Quick Twitter Tips to get you on the right track to building a Twitter profile and network. Next, we learned a few easy ways to build your Twitter following.

So here’s my thought: Instead of providing more tips of what to do, how about I switch it up and give you a few suggestions of what NOT to do on Twitter? The don’ts of Twitter are just as important as the do’s of Twitter.

7 Mistakes Twitter Users Should Avoid

  1. Don’t include a link with every single tweet. You can say something thought-provoking, ask a question or make a statement without a link. It’s ok. Your followers won’t click all those links anyway.
  2. Don’t go on a personal several-tweet rant. You just might irk me or someone else and get unfollowed. By the same token, don’t get into the habit of having a 30-tweet conversation with one person over Twitter. Call or DM that person.
  3. Don’t send several emails in succession. You’re not helping yourself with exposure at all. Spreading them out increases the likelihood your followers will see your tweets. In other words, if you send out 7 tweets in a row over the course of 3 minutes and I’m not on Twitter at that time, I’ll miss your content. If you spread those 7 tweets out, there’s a better chance you’ll catch me on Twitter and I can see your content.
  4. Don’t be so concerned with the numbers. Spammers will come and go all the time, which will make your numbers change daily. By the way, you can’t always tell a spambot by their profile. People follow and unfollow all the time with no reason whatsoever. Therefore, you should be more concerned with the quality of your followers.
  5. Don’t constantly sales pitch yourself. That’s a quick way to get unfollowed. You will definitely get on people’s nerves. Twitter is not all about you.
  6. Don’t tweet at everyone you follow to follow you back. It’s just tacky. Yup, I said it, T-A-C-K-Y.
  7. Don’t abuse the auto DM. I have received the same auto DM more than once from a person I followed, and you know what that tells me? They’re not paying enough attention to their followers, and they haven’t updated their auto-DM use. This gets on my nerves, and I guarantee I’m not the only one annoyed.

Don’t assume you will become famous on Twitter simply because you’re active every day. The value in Twitter lies not only in frequency, but with content and engagement. I just had to throw that bonus tip in to keep you sane.

If you’re active on Twitter I bet you’ve seen several of these missteps made and they might have made you cringe. So now you know what NOT to do on Twitter. This list should help prevent you from looking like you don’t know what you’re doing. Just keep in mind, we’re here to socially engage AND HAVE FUN.

Do you have any more Twitter don’ts to add to the list? Comment and share your Twitter peeves!

Ciao,
Miss Kemya
Category: Twitter | Tags: , , ,
Miss Kemya | January 10, 2012
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7 Ways to Build Your Twitter Following

Are you trying to figure out how to build your following and find your Twitter voice? Have you been tweeting for a while but you’ve been inconsistent? Are you working with a stagnant network? Have I got a few tips for you!

  1. Post unique content daily, as in not a retweet. Find interesting content on your own and share it with your followers.
  2. Comment and reply to other people’s tweets. And have something to add, more than a “nice post”. Tell them what value you gained from their content.
  3. Recommend people to follow. Recommendations are not just reserved for #FF, you may do this anytime, there are no rules. A perfect example: “You should follow @MissKemya for her marketing brilliance, cool blog posts and small biz advice”. You can tweet that whenever you like!
  4. Participate in tweetchats. This is a surefire way to increase your following. There are so many tweetchats happening on a regular basis, I add the ones I like to my calendar as appointments so I don’t miss them.
  5. Perform searches for people talking about your interests, both professional and personal, and follow those people. Search locally and internationally to build your network.
  6. Even though you’re tweeting as a professional, expose your personality so people can get to know you. Tweeters like getting to know each other, quirks and all.
  7. Tweet every day, as in 7 days a week. If you want to communicate with a variety of people, hop on Twitter several times daily and do all of the above.

If you’re still relatively new to Twitter, I suggest you take a look at my original post “10 Quick Twitter Tips” to make sure you’ve already got the basics covered.

Ciao,
Miss Kemya

I share more details of my personal Twitter strategy with Jason Shoup on Pluggio’s Blog - checkout the interview!

Category: Featured, Twitter | Tags: , , ,
 
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