How A Shiny Box Can Help Your Branding Strate...

September 19, 2012 by

How A Shiny Box Can Help Your Branding Strategy

Every business has competition. It doesn’t matter if you have 5 competitors or 5000, you have to be able to distinguish your...

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Is Your Brand Strategy Effective?

October 19, 2011 by

Consider these 2 scenarios Scenario A Your brand strategy is at its best: Prospects and customers know exactly what you deliver....

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Can I Find Your Product In Anytown, USA?

August 29, 2011 by

Have you noticed how certain shoe brands are sold exclusively in limited retail outlets? How about clothes, ever notice some brands...

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Brand Strategy: Establish Your Competitive Po...

August 25, 2011 by

Brand Strategy: Establish Your Competitive Position

We’ve laid the foundation to build your branding strategy in a previous post. Now, let’s talk about your competitive position,...

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Lay the Groundwork to Define Your Brand

August 19, 2011 by

Let’s define the word BRAND as it relates to your company. In a nutshell, a brand has to convince me to spend my money, time and...

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Social Media Usernames Count!

August 17, 2011 by

Social Media Usernames Count!

One of the fantastic consequences of our socially connected world is that we can connect to people, clients and prospects around the...

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Can You Define Your Brand?

August 11, 2011 by

Can You Define Your Brand?

So you’ve been in business for a while. Can you give me a definition of your brand? For example, I’m a small biz marketing...

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Brand Communication Is More Than Your Website

August 4, 2011 by

Branding is all about the communication of your image to the world, yes I said world! You’re familiar with the whole...

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